{"id":1191,"date":"2012-09-29T22:46:49","date_gmt":"2012-09-29T19:46:49","guid":{"rendered":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/?p=1191"},"modified":"2022-01-10T00:38:01","modified_gmt":"2022-01-09T22:38:01","slug":"analyzing-and-tuning-user-queries-to-search-engines","status":"publish","type":"post","link":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/analyzing-and-tuning-user-queries-to-search-engines\/","title":{"rendered":"Analyzing and Tuning User Queries to Search Engines"},"content":{"rendered":"<p>published in Studia Universitatis Babe\u015f-Bolyai, Seria Informatica, Vol. LVII, No. 3, pp. 41-48, 2012.<\/p>\n<p><strong>Cite as<\/strong><\/p>\n<pre class=\"nums:false wrap:on highlight:false\">D. V. Bufnea, \"Analyzing and Tuning User Queries to Search Engines\", in Studia Universitatis Babe\u015f-Bolyai, Seria Informatica, Vol. LVII, No. 3, pp. 41-48, 2012<\/pre>\n<p><strong>Full paper<\/strong><\/p>\n<p><img decoding=\"async\" style=\"border: none; vertical-align: text-bottom;\" src=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-content\/uploads\/pdf.png\" alt=\"\" \/> <a href=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-content\/uploads\/Analyzing-and-Tuning-User-Queries-to-Search-Engines-Bufnea-2012.pdf\" target=\"_blank\" rel=\"noopener\">Analyzing and Tuning User Queries to Search Engines<\/a><\/p>\n<p><strong>Authors<\/strong><\/p>\n<p>Darius Bufnea<br \/>\nDepartment of Computer Science, Faculty of Mathematics and Computer Science,<br \/>\nBabe\u015f-Bolyai University of Cluj-Napoca<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>There are certain situations when a web site&#8217;s visitor using a search engine as a referrer will not be correctly redirected to the desired product or information page, although such a page exists within the web site. This paper presents a solution for a web site to locally further analyze and tune user queries to search engines in order to lead the user to the page describing the product he is interested in. This can improve the visibility of products within the website and in the same time increase its conversion rate. Misdirecting the user and failing in satisfying his interest will be reflected in the revenue amount of a website; on the contrary, satisfied visitors can become potential clients and on a long time scale can improve the website&#8217;s ranking within a search engine.<\/p>\n<p><strong>Key words<\/strong><\/p>\n<p>Web Referrer, Search Query, User Experience<\/p>\n<p><strong>BibTeX bib file<\/strong><\/p>\n<p><img decoding=\"async\" style=\"border: none; vertical-align: text-bottom;\" src=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-content\/uploads\/bib.png\" alt=\"\" \/> <a href=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-content\/uploads\/bufnea-2012.bib\" target=\"_blank\" rel=\"noopener\">bufnea-2012.bib<\/a><\/p>\n<pre class=\"lang:tex url:wp-content\/uploads\/bufnea-2012.bib nums:false\"><\/pre>\n<p><strong>References<\/strong><\/p>\n<ol>\n<li>Sergey Brin, Rajeev Motwani, Jeffrey D. Ullman, Shalom Tsur, <em>Dynamic itemset counting and implication rules for market basket data<\/em>, in Proceedings of the 1997 ACM SIGMOD international conference on Management of data 1997 (SIGMOD &#8217;97), New York, NY, USA, pp. 255-264.<\/li>\n<li>Alexandros Nanopoulos, Yannis Manolopoulos, <em>Efficient similarity search for market basket data<\/em>, The VLDB Journal 11, 2 (October 2002), pp. 138-152.<\/li>\n<li>Alina Campan, Darius Bufnea, <a href=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/automatic-support-for-improving-interaction-with-a-web-site\/\" title=\"Self organizing websites research, Self organizing websites scientific papers\"><em>Automatic Support for Improving Interaction with a Web Site<\/em><\/a>, in Studia Universitatis Babe\u0219-Bolyai, Informatica, Vol. XLV(2), pp. 95-103, 2000.<\/li>\n<li>Poonam Goyal, Navneet Goyal, Ashish Gupta, T. S. Rahul, <em>Designing self-adaptive websites using online hotlink assignment algorithm<\/em>, in Proceedings of the 7th International Conference on Advances in Mobile Computing and Multimedia 2009 (MoMM &#8217;09), ACM, New York, NY, USA, pp. 579-583.<\/li>\n<li>Martin Hepp, <em>GoodRelations: An Ontology for Describing Products and Services Offers on the Web<\/em>, in Proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management (EKAW2008), Acitrezza, Italy, September 29 &#8211; October 3, 2008, Springer LNCS, Vol. 5268, pp. 332-347.<\/li>\n<li>R. Fielding, J. Gettys, J. Mogul, H. Frystyk, L. Masinter, P. Leach, T. Berners-Lee, <em>Hypertext Transfer Protocol &#8212; HTTP\/1.1<\/em>, RFC 2616, June 1999.<\/li>\n<li><em>Google Analytics<\/em>, Google Inc., <a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/www.google.com\/analytics\/<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>published in Studia Universitatis Babe\u015f-Bolyai, Seria Informatica, Vol. LVII, No. 3, pp. 41-48, 2012. Cite as D. V. Bufnea, &#8220;Analyzing and Tuning User Queries to Search Engines&#8221;, in Studia Universitatis Babe\u015f-Bolyai, Seria Informatica, Vol. LVII, No. 3, pp. 41-48, 2012&hellip; <a href=\"https:\/\/www.cs.ubbcluj.ro\/~bufny\/analyzing-and-tuning-user-queries-to-search-engines\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[132,133,131],"_links":{"self":[{"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/posts\/1191"}],"collection":[{"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":8,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"predecessor-version":[{"id":2235,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/posts\/1191\/revisions\/2235"}],"wp:attachment":[{"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cs.ubbcluj.ro\/~bufny\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}